If your business is yet to invest in a mobile-friendly website now is time to take action.
Australians are increasingly turning to smartphones and tablets when accessing the internet. The design and layout of your company website must be user-friendly and accessible when loaded on a tablet or mobile phone. Web pages designed with only desktop computers in mind can be slow to load, feature text that is too small to read and have menu options that are difficult to navigate using touch.
Forms, if not optimised for mobiles or tablets, can be particularly difficult to complete. Optimising these for mobile use is vital for any business that wants to attract, engage and service clients online, but particularly so for those that work within financial services – in which gathering client information is a vital step during the initial acquisition process.
Is your website mobile friendly? Google has produced a free tool that will allow you to check.
If your company already has a mobile-friendly website, start looking at ways to further optimise the experience for users that access your site. How can you improve the way you deliver content to make it easier to digest and
engage with on a mobile device?
Some things you may wish to consider include:
• Promoting a customised “call to action” to mobile users such as “call now” instead of filling out a lengthy application form.
• Make use of accordion ‘tap to reveal’ actions to reduce large amounts of text visible on screen so users can scroll through longer information pages easily.
• Include back-to-top buttons on longer pages.
• Include a ‘sticky navigation’ so menu options are easily accessible as users scroll through your website.
• Factor mobile as a part of your overall marketing strategy – ensure your business is found when your target market pick up their phone and search for financial advice.
To learn more about making your website mobile friendly, checkout Google’s advice to webmasters.
About Aptiture Digital
We are a digital agency that specialise in solutions for financial services companies. With best practice development techniques and user centered designs, our websites deliver optimal user experiences for users across devices. www.aptituredigital.com.au